AI Clarity.
Smarter Spending.
Turn your marketing data into your biggest advantage. Pēq’s analytics show you the clear path to higher ROI. No more guesswork, just results.
Measure What Matters: Power Up Your Marketing Success
Elevate Your Omni-Commerce Game
Harmonize scattered data from every channel – digital, in-store, and retail media – into a single source of truth that drives portfolio-wide growth.
Turn Historical Data Into Future Wins
Convert years of performance data into predictive insights that help you outpace competitors and capture market share.
Maximize Impact by Measuring Every Dollar
Track incremental ROAS across all marketing activations – from in-store displays to online campaigns – so you can confidently know where to spend your next dollar.
Get a Free Incrementality Audit
No fluff. No pitch. Just insights.
Discover What’s Actually Driving Your Sales.
Your ad platforms give you ROAS.
We give you the truth.
Our Retail and Media API connections
Real-Time AI Mix Model
Turn Uncertainty Into Action:
Unlock Incremental Growth
Next-Generation Portfolio Intelligence
AI examines your full marketing mix, uncovering performance trends and future opportunities without test groups.
Strategic Budget Optimization
Replace guesswork with precise forecasting to identify your highest-impact marketing investments.
Automated Performance Insights
Receive automated, actionable recommendations to optimize your marketing, powered by advanced machine learning.
Forecasting
& Media Planner
AI-Powered Marketing Intelligence:
Plan, Predict, Profit
Predictive Budget Planning
Data-Driven Allocation
Campaign
Measurement Solutions
From Campaign to Purchase:
See Your Incremental Sales Impact
AI-Powered Sales Impact Analysis
Compare test vs. control regions to measure true marketing ROI. Our AI accounts for store locations, weather, and regional trends to show your campaign’s actual impact.
Precise Store Testing for Accurate Results
Strategic store-to-zip code mapping ensures clean test groups and accurate measurement of your marketing reach.
Clear Marketing Impact
Our advanced AI controls for real-world variables like weather and inventory, revealing your marketing’s real sales impact across regions.
Precise Insights. Clear Direction. Real Results.
Check Our Blog
Why Marketing Needs a Common Language for Measurement
Let’s be real: Marketing measurement today is a mess.
Everyone’s speaking a different language — and wondering why no one understands each other.
How Machine Learning Is Making Marketing More Measurable
For decades, marketers have relied on fragmented metrics like last-click attribution or self-reported dashboards.
Different Channels, One Truth
Marketing measurement today feels like trying to solve a puzzle with pieces from different boxes.
What do our clients say?
“This totally changes the game on how we look at and deploy our investment strategy…”