Compare apples to apples.
The standardization technology that makes marketing comparable.
Pēq creates one consistent standard for understanding the sales impact of marketing across channels, partners and platforms in real time.
- Brand
- Shopper
- Trade
- eCommerce
Pēq standardization
A complete picture of marketing performance.
Pēq brings together comprehensive coverage, consistent methodology, causal measurement, and actionable insights so you can understand the true impact of every investment and make more confident decisions.
Universal
See the sales impact of all of your marketing.
Measure incremental sales across brand, shopper, and trade investments, both digital and non-digital, paid and organic. This includes activations that have historically been difficult or impossible to measure.
Solves“I can’t see the sales impact of significant parts of my marketing plan.”
Comparable
Compare every investment within a unified measurement framework.
Apply a consistent measurement methodology across activation channels, partners and platforms so performance can finally be compared directly.
Solves“I have plenty of measurement, but every partner measures differently and the results aren’t comparable.”
Causal
Understand the incremental impact your marketing created.
Measure the incremental sales and iROAS caused by marketing, separating true lift from sales that would have happened anyway.
Solves“I can see attributed sales, but I don’t know how much was truly incremental.”
Granular
See what’s working, and what to do next.
Break incremental performance down by channel, partner, tactic, audience, creative and more. Then use Pēq’s forecasting, planning and optimization tools to shift investment toward what’s driving results.
Solves“I know how the campaign performed overall, but not what drove it or what to change.”
Trusted across the marketing ecosystem
Different needs. One standard.
Standardization technology, built for the entire marketing ecosystem.
For brands & agencies
Know where to spend the next dollar.
See the sales impact of every marketing activation on one consistent standard. Optimize media in one click based on what is actually driving incremental sales, then let Pēq build media plans that direct future investment toward the greatest impact.
For marketing partners
Prove the impact your programs drive.
Give clients credible, independent evidence of incremental sales impact, with tools that help you deliver stronger results from the start. Forecast sales lift before campaigns launch, optimize performance while they’re live and prove the value you created when they’re done.
The easy button for a fragmented media landscape.
Media is getting more fragmented by the day. More RMNs. More platforms. More partners. More measurement silos.
One technology layer. One consistent standard.
Pēq brings it all together, harmonizing data across partners, platforms, and channels so every investment can be measured and compared on equal terms.
We handle the complexity. You get the clarity.
With 126 live integrations and 121 more ready to activate, connecting to your existing ecosystem is simple. In most cases, onboarding requires little more than a data share and UPC hierarchy, not an engineering project.
We do the heavy lifting of data integration, mapping, harmonization, and standardization as part of our service, at no additional cost.
Standardized performance insightsDSPs & programmatic
Retail media networks
Data partners
Last-mile partners
Activation & social platforms
In their words
Proof from across the marketing ecosystem.
Proof · Precise
“Other measurement partners give you a number. Pēq gives you directional precision, the kind that actually changes the next decision.”
Pēq for Marketing & Activation PartnersProof · Uniform
“Pēq is the unlock for our retail media partnerships. With DGMN, we can finally show that the brand’s ad spend drove incremental sales back to the retailer, and that makes the retailer the hero.”
Pēq for Retail Media NetworksProof · Real-Time
“Pēq’s mid-campaign optimizations are the differentiator. Sales data usually only comes post-campaign. Getting it in-flight changes the entire workflow and frees us to focus on creative.”
Pēq for Integrated PlatformsProof · Exact
“Marketers are drowning in dashboards that confuse correlation with causation. What impressed me about Pēq is that they chose the harder path: store-level data, honest controls, and causal inference done properly. It reflects the best of what measurement science has learned in the last decade, made usable for the people who run campaigns.”
Why Pēq?Thank you
Finally, apples to apples.
See what a common measurement standard can unlock for you.